AI Insights · Timothy · July 2023
Top 5 Beauty Retail Apps Performance in South America Q2 2023
Explore the performance of the top 5 beauty retail apps in South America during Q2 2023, with insights on weekly downloads and active users.
During the second quarter of 2023, the top 5 beauty retail applications in South America showcased varying performances on a unified platform. Here's a detailed look at their metrics:
O Boticário experienced significant fluctuations in weekly downloads, peaking at approximately 297K in mid-April. By the end of June, downloads had settled around 124K. Active users saw a consistent decline over the quarter, starting at 3.4M and reducing to nearly 2M.
Natura (Oficial) showed a steady increase in weekly downloads, reaching a high of 110K in the final week of June. Active users also increased, beginning at 453K and ending the quarter at 565K, demonstrating growing engagement.
Beleza na Web - Cosméticos had a notable peak in weekly downloads at the start of April with 102K, but this figure had decreased to around 50K by late June. Active users followed a similar trend, peaking at 355K in early April before declining and stabilizing at around 264K.
Época Cosméticos: Loja Online maintained relatively steady weekly downloads, ranging from 36K to 55K throughout the quarter. Active users remained stable, averaging around 190K, indicating consistent user engagement.
Representante Eudora experienced moderate weekly downloads, with a peak at 46K in mid-May. Active users showed a slight increase, starting at 177K at the end of March and reaching approximately 199K by the end of June.
The data presented here comes from Sensor Tower. For more detailed insights and trends, visit Sensor Tower.
